OREANDA-NEWS. January 3, 2013. The 4th China Overseas Investment Fair (COIFAIR) was held in the China World Trade Centre. Mr. Zeng Peiyan, Chairman of China Center for International Economic Exchanges, Mr. Zhang Guobao, Member of Standing Committee of the CPPCC, Mr. Zhang Xiaoqiang, Vice Director of National Development and Reform Commission and Mr. Zhang Yun, President of Agricultural Bank of China Limited (ABC), attended both the opening ceremony and the main forum of COIFAIR.

In his keynote speech at the main forum, Mr. Zhang Yun said: “ABC has accumulated rich experience in providing services for Chinese enterprises going global. On the one hand, ABC focuses on the domestic market and helps the enterprises through its domestic branches; and on the other hand, it has opened more than ten overseas subsidiaries and branches in 10 countries and regions to support the overseas operations of Chinese enterprises. The ‘Going Global’ trend of enterprises and internationalization of banks are mutually beneficial. Chinese enterprises might find it difficult to move ahead in the international arena without the support of Chinese banks. In turn, domestic banks couldn’t have anticipated the rapid growth in their international customers and international business without the demand for international banking services generated by enterprises going global. In the next few years, ABC will promote its network of overseas institutions, accelerate product innovation and boost business coordination between domestic and overseas institutions to provide even higher quality service to enterprises that go global”.

This year’s COIFAIR, with its theme of “Investment Cooperation Creates a Better World”, attracted over 3,000 professionals from 110 countries. Over 20 countries, including the Unites States, Argentina and Switzerland, sponsored national investment workshops at the fair, providing an invaluable opportunity for Chinese enterprises planning to go global and for participants to conduct bilateral and multi-lateral international investment cooperation.

As a special co-organizer of COIFAIR, ABC not only actively participated in event preparation, but also set up a simple-style booth to promote its image and introduce key products to domestic and foreign guests. Mr. Zeng Peiyan, Mr. Zhang Guobao and other officials visited the ABC exhibition booth, and received an orientation on ABC’s corporate banking, international banking, cash management business and custodian business. In the end, they fully recognized ABC’s efforts in providing quality financial services for Chinese enterprises going global.