OREANDA-NEWS. January 25, 2013. Vinnytsia directorate of "Oranta" won the regional competition "Names We Trust" in 2012 and has been recognized as the Undisputed leader in the category "Insurance Company 2012. Auto Insurance". According to the contest rules, the Undisputed leader is a company whose rating dominates the category in relation to other leaders presented.

The competition is held annually and is a registered trademark since 2007. The winner of "Names We Trust" is a company or brand that received the majority of votes from consumers in the relevant product category according to the survey.

In 2012, an independent survey has been conducted by consumer preferences in 60 product categories, on the basis of multi-sample respondents representing the entire population of the city by age, sex and area of residence. The total number of respondents amounted to 1000. The method of collecting information was quantitative research. Polls in the segment B2C - survey (face to face), blitz survey in the form of a personal conversation between the interviewer and the respondent on a structured questionnaire in the streets. The duration of study was from April 7 to May 4. The survey has been conducted by Marker AW Custom Organizing Committee "Names We Trust."

Based on objective and unbiased research results the winner of the "Names We Trust" contest receives an effective tool for business development in the form of individual campaigns to promote its leadership position. The awarding ceremony has been conducted on September 26, 2012 at the Inter-chic Gallery in Vinnytsia.

"This victory is the result of hard work demonstrated not only by Vinnitsa Directorate team, but also by serious strategic organizational management of the company - says Mr. Valeriy Bondarenko, Director of “Oranta’s” Vinnytsia Regional directorate – our customers voted for us, and it makes our victory even more valuable. We are very grateful to Vinnytsya residents for the recognition and will do our best to justify their confidence, not only in motor but also in other types of insurance. "

Overall victory of "Oranta" in the regional competition is well expected and justified, since according to the Motor (Transport) Insurance Bureau of Ukraine in the first nine months of 2012 "Oranta" won the first place in the top 10 insurers by the number of sold obligatory motor insurance policies demonstrating leadership both by the amount of insurance premiums and indemnities. Also, according to a study conducted in the framework of regular project "Insurance TOP. Regions ", for the first nine months of 2012 "Oranta" holds leadership positions in 13 regions of Ukraine, in particular, in the Vinnytsia region.