OREANDA-NEWS. January 24, 2013. GE Capital Retail Bank today announced a multi-year extension of their relationship with the National Home Furnishings Association (NHFA) and Western Home Furnishings Association (WHFA) to provide a consumer credit card program through their member retailers. GE Capital Retail Bank provides financial solutions to retailers to help grow their customer sales and will continue to service the account and manage the credit program, which began in 2010 and 2009 respectively.

“GE Capital shares our commitment to helping home furnishing retailers build their business and we are pleased to continue working with them as a valuable resource for our members and their customers,” said Sharron Bradley, executive director for WHFA. “They bring unmatched capabilities in providing flexible in-store financing, insights and proven program tools that support the business growth of our members.”

“We are pleased to continue our relationship with GE Capital,” Steve DeHaan, executive vice president for NHFA. “Financing plays a key role in building business and increasing customer loyalty, and GE Capital provides the expertise and financing solutions our association members need and want.”

The private label consumer credit card program provides special benefits and pricing to NHFA and WHFA member retailers with the ability to offer their consumers extended terms and special financing promotions* when making purchases.

“Our research shows that financing is an important factor in a consumer’s choice of a home furnishings retailer,” said Jim Seger, general manager, Home Furnishings, GE Capital’s Retail Finance business. “We’re pleased to work with the NHFA and WHFA and their members to provide the financing solutions that help them be more competitive and satisfy the needs of their customers.”

For more than 75 years, GE Capital has helped major retailers and more than 200,000 small- and mid-sized businesses throughout the United States build consumer financing programs that support business growth and customer satisfaction. GE Capital is a leading provider of consumer credit in the Home Furnishings industry for more than 60 years. The company supports its clients with proprietary online technology such as Business Center, which includes service, marketing and sales tools, as well as Learning Center, providing businesses with access to comprehensive training for their teams on financing for consumers.

*Subject to credit approval and availability