OREANDA-NEWS. January 25, 2013. GE Capital Retail Bank and Jerome’s Furniture, a family-owned and operated home furnishings business, recently announced a multi-year extension of their private label credit card program. GE Capital’s Retail Finance business, the operating entity that provides financial solutions to retailers and dealers to help grow their customer sales, will continue to manage the relationship and service the account, which launched in 2009.

"GE Capital’s long history and expertise in the home furnishings industry offers our business a competitive advantage and our customers the payment options and service they value,” said Lee Goodman, CEO of Jerome’s. “We are pleased to continue to improve the customer's experience.”

Recently named as the second fastest-growing retailer in the United States, Jerome’s offers a wide selection of home furnishings, including sofas and living room groups, dining room sets, mattresses and bedding, accents and outdoor furniture. The private label credit card program is accepted at Jerome’s eight Southern California locations and offers competitive rates and special financing promotions.

“Jerome’s has earned a level of trust with the Southern California community over the last 58 years,” said Rob Krause, vice president, Home Furnishings, for GE Capital’s Retail Finance business. “We share their commitment to customer satisfaction and look forward to continuing to help build their business and contribute to their success.”

For more than 75 years, GE Capital’s Retail Finance business has provided billions of dollars in consumer financing through major retailers and more than 200,000 small- and mid-sized businesses throughout the United States. GE Capital is a leading provider of consumer credit in the Home Furnishings industry for more than 60 years. The company supports its clients with proprietary online technology such as Business Center, which includes service, marketing and sales tools, as well as Learning Center, providing businesses with access to comprehensive training for their teams on financing for consumers.