OREANDA-NEWS. Ajinomoto Co., Inc. began full-scale operation of its newly constructed repacking plant in Bangladesh for the umami seasoning AJI-NO-MOTO® for the consumer market. The plant is located in the Tongi Industrial Area on the outskirts of Dhaka, the capital city.

Strengthening and growing the overseas consumer foods business is one of the key principles of the FY2011-2013 Medium-Term Management Plan aimed at making Ajinomoto Co. a genuine global company.

Ajinomoto Co. began developing the Bangladesh market in fiscal 2003 from its base in Singapore, and established Ajinomoto Bangladesh Ltd. in August 2011 to strengthen its business in that country. The population of Bangladesh is expected to continue increasing* from the current level of 160 million. Moreover, rice is the staple food, and is commonly eaten with foods such as bean soup and vegetable curry, which go well with AJI-NO-MOTO®. These characteristics make Bangladesh a market with promising growth potential.

Ajinomoto Bangladesh is targeting sales of approximately JPY 3.0 billion in 2016, and is aiming to be the No. 1 seasonings company in the consumer market.