OREANDA-NEWS. Segodnya Multimedia is integrating into Ukraina Media Group to make it one of the biggest media holdings in Ukraine operating traditional (TV and print) and new media outlets.

Management integration will optimize assets and ensure their synergy as well as develop innovative media projects and raise advertising sales.

As of January 2013 Segodnya Multimedia holding includes:

national daily newspaper Segodnya - a leader in Ukraine's print press market ranking second among national dialies by total audience of one issue, according to TNS Ukraine (MMI, Ukraine, 2012)

segodnya.ua – a leading news website in Ukraine by online audience coverage, according to Gemius (gemiusAudience, 2012)

My Weekend - Ukraine's first life style magazine for Ipad

Vecherkom - a national free newspaper

Segodnya Multimedia - a multi-function press studio

Ukraine and the World. Global Agenda - a magazine with analytical stories published in cooperation with the news office of New York Times.

Segodnya Multimedia has a wide presence in the east of Ukraine: newspapers Priazovskiy Rabochiy (with own printing shop), Donetskiye Novosti, Vecherniy Donetsk and a RIO TV guide.

Printing facilities in Mariupol (belongs to Priazovskiy Rabochiy) and Vyshgorod also joined Ukraina Media Group alongside the media assets of Segodnya Multimedia.

"Integration of Segodnya Multimedia into Ukraina Media Group is a logical step on the way towards consolidation of all SCM Group's media assets. The structural synergy will help all assets to cement their market positions and ensure the most effective delivery on their goals," said Director of Ukraina Media Group Fyodor Ogarkov.

"Segodnya Multimedia moves to the better quality of management, cooperation with assets of Ukraina Media Group and work with advertisers," Chief Executive Officer of Segodnya Multimedia Igor Dobrovan commented on the importance of the integration. "I believe the synergy within a big media holding will deliver results very quickly. We are committed to developing new media (first, mobile platforms e.g. phones, tablets) and attracting advertisers."

Ukraina Media Group is a media holding that includes Ukraina national general-interest TV channel, Futbol and Futbol+ sports channels, Donbass regional channel, Mediapartnership sales house, Tele Pro production company, Digital Screens (oll.tv), Tele Pro production company and Segodnya Multimedia holding.

System Capital Management owns 99.999% of the company.