OREANDA-NEWS. Club Enerji, Tata Power’s nationwide energy conservation movement, has gained tremendous impetus due to the focus and dedication of school children to spread awareness about energy and environment conservation across the country.

Over 200 students from Cambridge school, Kandivali East participated in a special rally to spread the message on environment conservation. The students enthusiastically prepared posters, banners and placards with paintings depicting various ways to conserve the environment.

The students of Cambridge School covered a circuit of 1 kilometre in the residential area along with Children’s Academy and Hindu College in Kandivali East.

shouting various slogans and spreading the message on environment conservation through their own posters, placards and handouts. They also wore paper caps and distributed paper bags to citizen’s en-route.

Speaking on this initiative, , Mr. Anil Sardana, Managing Director, Tata Power said, “We are happy that Club Enerji is playing a vital role in aiding young minds, who have been the core influencers in advocating energy and resource conservation. The enthusiasm, involvement and dedication of the school students to spread the message of energy conservation is remarkable and has contributed towards making this a national movement. We would also like to thank the teachers and principals of the school in extending their support to this initiative.”

Tata Power Club Enerji encourages students to form their own mini Club Enerjis in their school and societies to reach out to more citizens. The club also has various nationwide engagement programmes like Energy-Q (Quiz competition), Spark of Life (Poster making contest), Every Watt Counts (Essay Competition), newsletter, and an exciting website. With

informative and interesting publications like Energy Book - ‘Watts up with Energy?’ , activity booklets, audio-visuals and TPCE anthem the Club aims at sensitizing more than one million citizens and saving over three million units of electricity.

As of now Club Enerji has reached out to more than 400 schools across India, sensitised more than 3.7 million citizens and saved more than 6.2 million units till date. This saving is equivalent to saving 6200 tonnes of CO2 and is enough to light up approximately 2900 houses for a year. Club Enerji has been awarded Gold at the ABCI awards in the category Best Communication material and Bronze for its Resource Conservation Module. It has been shortlisted as BEST PRAX for presentation at International forum in Auckland in December. Asia Pacific Enterprise Leadership Awards (APELA), Singapore, has conferred ‘APELA 2012' - Eco Advocate Award' to Club Enerji. It has been recognized in the “2012 International Business Awards” with Gold Stevie Award for being the best Marketing Campaign of the Year 2012 – Energy category.