OREANDA-NEWS. Starting January 1, 2013 International Paper introduces new corporate driver safety policy which key element is that the use of cell phones, including hands-free devices, for any business-related purpose while driving is completely banned. It will help mitigate the risks of distracted driving for International Paper traveling employee population and provide a safer working environment. This standard is applicable to all International Paper employees worldwide, including Svetogorsk mill in Russia, as well as to the visitors to International Paper facilities.

Introducing the new practice, Franz Marx, President of International Paper Russia, addressed the employees of International Paper Russia: ''International Paper is committed to providing our employees with a safe work environment. We want our employees to return from their travels as safely as when they left. With our eyes on the road, our hands on the wheel and our minds on the task of operating our vehicles safely - we can help reverse the trend of one in four accidents being related to a person using a cell phone while driving.'' Mr. Marx added that he was supportive of this initiative and as a member of the EMEA lead team had already been involved in early piloting the policy.

Distracted driving has been identified as a significant risk area given the large number of International Paper employees driving vehicles on company business each day; whether inside the manufacturing facilities or on public roads. To mitigate the risk International Paper employees are now required to consciously change their behavior and reset expectations with customers, clients, supervisors, colleagues and family. That includes focusing on safe driving habits, being willing to park before answering or returning urgent calls, more actively use voicemail messages and plan their day efficiently.

Among International Paper subsidiaries worldwide there are already early adopters of the policy, including IP’s Svetogorsk mill in Russia. Some of them have already started using the new safety standard in December 2012.