OREANDA-NEWS. Multi-partner loyalty program BalticMiles, a company owned by the Latvian airline airBaltic, has been recognized as one of the best loyalty programs worldwide, winning the Loyalty 2013 award.

Gabi Kool, Chief Executive Officer of BalticMiles, says: "We are happy and thrilled to receive this recognition for our work. We are very thankful to our program members who contributed many valuable insights to the BalticMiles Brainstorm. We would not have won this award without their ideas and engagement!"

Last night in Dubai,  the BalticMiles program was recognized in technology and innovation category for the launch of its crowdsourcing platform, that enabled selecting the best customer-created ideas and later roll them out in a personalization initiative via targeted video messages. Only 3 such awards were presented this year, the other other two awards went to Virgin Australia and Virgin America.

Launched in October 2009, BalticMiles is the leading multi-partner loyalty program in Northern Europe and Russia. BalticMiles has numerous ways to earn points at more than 20 000 places throughout the world – flights, trips, hotel stays, car rentals, restaurants, beauty salons and spa treatments, health care, telecoms, and finance, as well as while shopping for over 400 international brands at BalticMiles’ online store. Points can be used for free flight tickets, leisure time activities and adventures, music downloads, and on the over 3000 products available at http://www.BalticMiles.com.

With the BalticMiles program, you can also donate points to various charitable causes. The easiest way to sign up for the BalticMiles program is to register at http://www.BalticMiles.com, or by picking up a card at any BalticMiles partner.