OREANDA-NEWS. UVK Partnered ShopMaster-2013 Conference which was held at 'Inkom' business centre in Kiev on March 15th.

The conference was aimed at reflecting practical interests of the retail business in non-food segment.

The key subjects of the ShopMaster-2013 included:

- Analysis of the trade space market for opening new stores: Ukraine's best facilities, approach to choose a facility, up-to-date prices and terms of lease, activity results of Ukraine's major trade sites – trade and trade and entertainment centers

- Unique concepts and formats of stores, enabling to attain good sales results, single out of competitors and win the end consumer's loyalty. How can a new life be ignited into the current retail? Ukrainian and foreign best practices

- Development of a chain. The key factors and indicators of a chain's activities – how these should be managed. The principles of a strategic decision-making in a chain's development. Success stories of the companies with a breakthrough in creating and developing own chains

- Store brand development and Internet marketing: tools to create new opportunities to attract consumers and raise online sales. The e-shop – a competitor to an offline POS or a good form to get additional customers for a chain? Use of the Internet to promote a store / chain – advanced instruments

- Trends of an efficient store development. Shifts in design and planning, fashion colors for 2013. Merchandizing solutions enabling to increase sales as per 1 sq. m

- Trends in the optimization of retail chains' logistics systems - outsourcing of a DC function

- Tools for an effective shaping and managing an assortment range. Category management. Inventory stock management at a store and within a chain

- Store marketing. Integrated marketing activities aimed at sales increase. Creation and realization of successful marketing campaigns to increase sales - techniques in details

- In-store consulting. How can a chain make visiting its stores fascinating and stimulate consumers to increase their average check? Instruments to stimulate emotional purchases

- Loyalty programs for a retail chain. Techniques of loyalty programs, pro's and con's of different loyalty programs' mechanics. The cases of the programs that have increased sales

- Effective management of a store personnel. Techniques and rules of personnel selection and adaptation. Tools to affect a store personel's sales KPI's. Sales increasing motivation schemes for a store personnel

Thanks to all our partners which joined the discussions during the conference.