OREANDA-NEWS. Tata Elxsi, a global technology and engineering services provider, announced the launch of its strategy and technology consulting services (STC) for the media and entertainment industry today. The bouquet of consulting services is directed towards multi-system operators (MSOs), broadcasters and original equipment manfacturers (OEMs) facing challenges related to growth, expansion and technology in both mature and emerging markets, including the US, Europe, Latin America and India.

Tata Elxsi brings over 15 years of specialised and global experience in working with leading MSOs, broadcasters, OEMs, platform and software vendors, supporting their technology, product and services road maps. Tata Elxsi’s STC services leverages this depth and breadth of experience across the industry ecosystem, and a dedicated team of experts across technology, operations and service delivery.

Tata Elxsi, offers its experience in devising and improving customer-centric strategies to increase reach, engagement and monetisation, technology-led strategies to help clients identify, evaluate and deploy cutting-edge B2C technologies and operational aspects to help improve service delivery and quality.

Speaking on the launch of the STC services, M Thangarajan, vice president and head of Tata Elxsi's broadcast business unit, said, “Our customers face different and constantly evolving priorities and challenges across geographies. For example, government driven digital switchover policies in countries such as Brazil, India and Mexico present great opportunities as well as challenges for operators, including the choice of adopting technology in a phased manner versus leap frogging, and related aspects of deployment and operations. The expertise and insight we have developed in mature markets will help us provide the right solutions and strategies for such customers.”