OREANDA-NEWS. ANA Group, Japan’s largest airline group, sets out its corporate strategy for FY2013-15. Despite the challenging global economic backdrop, ANA Group has a clear strategic plan to position the Company for growth.

The strategic plan focuses on the following elements:
• Build upon the company’s new corporate structure and enhanced management team
• Pursue a multi-brand approach; expanding the portfolio to include ancillary airline services
• Target expansion in high growth markets, including Asia
• Continue to differentiate ANA Group as the Leading Global Airline Group

Due to Airline liberalization and deregulation, which has opened up markets in the airline industry, we are seeing intense competition, not only from existing Japanese airlines, but also from major airlines from Asia, Europe, US and Middle East, and from the full-scale entry of low-cost carriers to the market. We anticipate that this trend will continue as liberalization and deregulation continue at a rapid pace. In addition to this, slot expansion in Tokyo and increasing competition from other modes of transportation, such as the extension of the Shinkansen bullet trains, have intensified competition further.

Building on these changes, ANA Group’s FY2013-15 Corporate Strategy is designed to position the Group as a best in class airline operator, leading the Japanese market. The strategy includes capitalizing on the new corporate structure and continuing to strengthen the management team. In addition, ANA is pursuing growth by capitalizing on the expansion of airport slots in the Tokyo area and seeking profit diversification through expansion into new business areas which demand our specialist expertise and strategic investment in Asia.