OREANDA-NEWS. Titan Industries unveiled the Paradox Panel, a discussion forum designed to research, debate and develop insights into India’s 21-35 year-old communities – the so-called millennial generation.

The inaugural white paper published by the panel, The Millennial Paradox and the Age of Collective Individualism, highlights this demographic group’s obsession with self-expression, individual choice and personal opinion, while at the same time exhibiting an unprecedented desire to share and belong to some form of community, both in the professional and personal context. The analysis has been compiled by an array of experts representing the fields of research, marketing, advertising and academia, and is designed to stimulate discussion, debate and further insight.

To mark Titan Industries’ 25th anniversary, the Paradox Panel will be exploring the implications of the millennial paradox on India’s youth in terms of their consumer behaviour, family and relationships, professional lives and careers, and leisure. Throughout the year, these insights will be published in subsequent Titan Industries’ Millennial Paradox Quarterlies.

S Ravi Kant, CEO, eyewear business, and executive vice president, corporate communications, Titan Industries, described the inaugural Millennium Paradox Quarterly as a compelling insight into the motivations, perspectives and behaviour of India’s 21-34 year-olds. “Our esteemed panellists have neatly captured how individualism has become the new convention, and from where and whom this generation of India’s population are finding endorsement, validation and meaning,” he said.

“Titan Industries’ 25th anniversary represents an important milestone for us and the perfect opportunity to analyse how India’s own 25 year-olds see the world. We are actively looking forward to debating and discussing all aspects of our inaugural white paper, from the workings of collective individualism to the millennial paradox concept itself. Let the debate commence,” concluded Mr Kant.

Aditya Swamy, executive vice president, MTV India

With an MBA in marketing from SP Jain Institute of Management and Research, Mr Swamy started his career with Coca-Cola and moved on to the entertainment industry in 2006. He has helped MTV to convert into a multi-platform entertainment destination. Today, MTV reaches out to over 130 million people on TV, has the largest social media connect, with over eight million fans on Facebook and Twitter, and has over two million views a month for its mobile TV service.

Dr Bino Paul, professor and chairperson, Tata Institute of Social Sciences

Dr Bino Paul GD is a professor at the Centre for Human Resources Management and Labour Relations at the Tata Institute of Social Sciences. He has a doctoral degree in economics from IIT-Bombay and is affiliated with the Centre for Human Resources Management and Labour Relations, Innovation and Research Facilities: Labour Market Research Facility and the School of Management and Labour Studies.

Kaustav Sengupta, associate professor, National Institute of Fashion Technology

Mr Sengupta is a well-known youth trend analyst, alternative media expert and a fashion theorist. He heads a research and direction team of young Indians which is organically growing and now has a network of more than 1,500 young trend-spotters across India. This initiative called INgene, is the first ever youth trend research initiative in India recognised by many international experts as the best source for youth trend insights in India. He is also representing PYMCA, the largest online archive of youth culture, in South East Asia, along with other honorary associations. He is also a local advisor for TED, NeN, NIT Trichy, IIT-M, etc.

Sam Ahmed, vice chairman and creative director, Rediffusion India

Sam Ahmed is one of the biggest creative names in the world of advertising. He is one of the world’s most awarded creative people. Mr Ahmed has spent 14 years at Y&R, Dubai where he was credited with making Y&R the No 1 agency in Dubai in creative rankings. Over the years, Mr Ahmed has won more than 200 international awards including the Cannes Lions, One Show, Clio, New York Festival and Epica among others.