OREANDA-NEWS. The G-Drive premium fuel and G-Energy premium-class motor oil brand names have been awarded the 2012 Effie Brand of the Year award, which is given to the most successful projects for creating and promoting brand names in various product categories.

Gazprom Neft first introduced the G-Drive brand in 2010. The improved properties of the fuel allows an automobile to achieve higher power and better acceleration, and they also ensure professional engine protection. The G-Energy motor oil brand also appeared on the market in 2010. The G-Energy oils’ adaptive formula triggers necessary additives in keeping with the changing conditions of engine operation.

In 2012, new advertising campaigns launched for G-Drive fuel (entitled “The power of transformation”) and for G-Energy motor oils (entitled “Driven technologies”). Both campaigns are based on a motor sports concept. In particular, this is connected with Gazprom Neft’s international projects aimed at supporting motor sports and Russian athletes who participate in internationally renowned racing series.