OREANDA-NEWS. The solemn ceremony of rewarding the most successful projects in the field of brands creation on the Russian market with EFFIE Russia 2012 award took place. Brands “Mishka na Severe” and “FLUIDE”, owned by “Orkla Brands Russia”, have got this award in the category "Food products"!

The concept of these brands were appreciated and recognized as successful in terms of communication and creative component not only by our customers, but also by advertising and marketing experts. The laureates of the prize were chosen by the independent Jury, consisting of representatives of the Association of Communicative Agencies of Russia (ACAR), the International Advertising Association (IAA) and Marketing Directors of the companies-winners in 2011. This year 68 brands received the highest professional award in the field of advertising and marketing. The award was presented in 22 categories, such as food products, medical services, household appliances, real estate and construction, auto-moto and others.

The story of beloved and famous Soviet-era brand “Mishka na Severe” dates back to 1939 when the Leningrad factory named after N.K. Krupskaya launched production of chocolates under this name. In 1991 milk chocolate with popped rice under the same name was released for the first time. In those days this was unique offer from the Russian manufacturer and innovative product in the market. From that moment a new history of the “Mishka na Severe” brand has started - expansion of the product line, large-scale re-branding, which enabled the brand to develop into a new product categories.

The creative concept of “FLUIDE” brand is that it is modern European brand having a stylish, attractive design of packaging. However, having a bright personality and style, brand allows you to feel the mood and charm of Europe, digging in her sensual, refined atmosphere.

EFFIE Russia is one of the most prestigious awards in the sphere of marketing and is the only Russian professional competition of world importance, giving winners not only the exclusive right to place the logo of the award on their products, but also a chance to prove themselves at the international arena. This is a bright and significant event for the whole business community in Russia. The competition is held since 1998 and presents EFFIE international system in Russia. EFFIE is a registered trademark of the American marketing Association, the license for which belongs to THE BEST BRAND ORGANIZATION.

This award makes it possible to define successful brands that become market leaders as well as to demonstrate the most interesting cases. Such brands as Hyundai, Opel, Amway, Rondel, Scarlett, Philips, Invitro, Cirque du Soleil, Euroset, etc. became the award winners in 2012.