OREANDA-NEWS. To launch the entirely new 2014 Lexus IS sport sedan, the automaker today debuts three new television spots comprised of iconic, stylized visuals designed to be provocative. The strikingly different IS, which will arrive in showrooms this July, is the latest vehicle in the Lexus lineup to showcase the brand’s commitment to bold and dynamic design. Like the new IS, the supporting TV spots are a deliberately defiant departure from the status quo.

Celebrating the independent spirit of the IS, two new general market spots, created by Lexus’ agency of record, Team One, use music, fashion, and contrasting colors to make a purposeful statement. Emotions in the two spots are polarizingly different as they showcase the serious yet playful faces of the IS.

In “Crowd,” a vast throng, dressed head-to-toe in black, pulses to a steady, anthemic song at an open-air concert. An attractive man and woman, both dressed in white, catch the other’s glance and push through the crowd until they meet. They join hands and, together, move against the current of the crowd. The bold, distinctive spindle grille of a white IS F SPORT is revealed as the couple reach the car and climb in. Donned in white, the three are destined to escape the sameness of the pack. The IS F SPORT peels away and heads to the open desert, the antithesis of the crowd, where complete freedom and independence reign. The spot emphasizes that things designed to draw a crowd are good, but leaving the crowd behind is more rewarding.

The second spot, “Color Shift,” shows it’s more fun and exciting to blend out than blend in. A white IS F SPORT speeds through a graphic white background, passing a series of tableaus: A woman dressed in white twirls a white umbrella with confidence, a man wearing a white top hat jams on a white guitar, and chic white clocks, turntables and bicycles pepper the environment. The spot cuts to a black IS 250 driving through a similar black background with parallel stylized moments. Dressed head-to-toe in their respective world’s color, two women give each other a confident high five as they, alongside the IS vehicles, dramatically cross into the contrasting world. Both the women and the cars are beautiful when they blend in, but exquisitely stand out when they dare to be different.