OREANDA-NEWS. June 18, 2013. China Center for Market Value Management (CCMVM) released the “2013 China Capital Brand Evaluation Report”. As shown in the ranking of “2013 Top 100 Capital Brand Values”, the A-share capital brand values witnessed a significant shuffle in 2013, and the banking shares topped the ranking of A-share capital brand values. Specifically, Industrial Bank (IB) rose to the second place in the ranking by 150 positions, becoming one of the greatest highlights.

CCMVM points out that, against the complicated macroeconomic background and capital market environment in the previous year, A-share companies saw substantial decrease in their capital brand values and the average capital brand value dropped obviously. With industry-wide negative growth of capital brand value occurring in nearly 80% industries, banking shares topped the ranking of capital brand values, becoming one of the highlights in the evaluation report of this year.

As shown by the list, the top 5 of the 2013 capital brand value ranking are all banking shares, and average capital brand value of the 16 listed banks, RMB 29.34 billion, is 35.4 times as great as the average figure of A-share companies, RMB 829 million. Meanwhile, the banking sector also becomes the leading force in the new top 100 ranking, in which 9 companies are from the banking industry.

“A group of new industrial leaders with stronger innovation awareness, more diversified product lines and greater competitiveness are coming forth”. In particular, CCMVM points out that the capital brand values of China Minsheng Banking Corp. (CMBC) and IB both see fast growth in their capital brand values, ranking No.1 and No.2 in the 2013 capital brand value ranking respectively.

CCMVM believes that the fast growth of IB's brand value is one of the greatest highlights in the 2013 capital brand value ranking. It is reported that IB only came at No.152 in the capital brand ranking of 2012, but in this year, it rose 150 positions to No.2 in the ranking of 2013.

At this time, based on the AVAN premium model, CCMVM carried out objective evaluation over the capital brand values of 1948 sample companies (excluding ST companies and those listing for less than three years; the sample size in 2012 is 1460) in 2013. The result shows that the capital brand values of A-share companies in 2013 total RMB 1.6155 trillion, and the average capital brand value of each A-share listed company reaches RMB 830 million.

It is said that the AVAN premium model is proposed by CCMVM for the evaluation over the capital brand values of China's listed companies under the guidance of the expert panel consisting of first-class capital market experts, brand management experts and financial media experts on the basis of integrating mature and representative overseas methods and models for the evaluation of product brand values in combination with the characteristics of Chinese capital market.