OREANDA-NEWS. July 19, 2013. Citibank (China) Co., Ltd. ("Citi China") opened its third consumer outlet in Chengdu which is located on Dong Da Jie of Jinjiang district. The new sub-branch is a smart banking one, designed to provide a unique and superior banking experience to Citi's customers in Chengdu. An opening ceremony was held, attended by Simon Chow, Country Business Manager for Citi China and Ricky Lin, Head of Retail Banking, Citi China.

Simon said, "We are delighted to be expanding in the city of Chengdu, where we enjoy a long presence and witness a fast growing consumer base with evolving and growing financial needs. The consumer business for Citi in China has been experiencing high growth with many major developments, including the launch of our sole-branded credit cards and local mutual funds business. With this new outlet, we are able to make all our offerings available for more customers in Chengdu, a key market that we are strongly committed to."

The new opening brings the number of consumer outlets of Citi China to 52, in 13 cities. It comes just after Citi launched the domestic mutual funds business in China, one of its latest significant developments in continuous efforts to expand business scope and offering.

Like all other Citi China sub-branches, the new smart banking outlet offers both Citibanking and Citigold services, and has the following key features:

"Citi Explore", which comprises of a number of interactive touch screens that enable customers to easily obtain information about Citibank as well as Citibank's latest product and service offerings. Hand-held devices are also available, containing electronic brochures with details concerning Citibank products and services and market outlook and commentaries. These devices negate the need for print materials in the spirit of Citibank's commitment to environmental sustainability.

"Citi Connect" enables customers to browse the web and get access to Citibank China's next-generation online banking services, which include enhanced online security features, convenient online payments and transfers, "Global View of Accounts" allowing customers to access their Citibank accounts in multiple countries, a comprehensive set of alerts / SMS-based banking services, all delivered with user-friendly interface and modern look-and-feel.

"Citi Assist" refers to interactive video conferencing services that provide customers with the opportunity to obtain additional expert opinion and consultation from Citibank specialists at another location on a real-time basis via video phones.

Customers using the Citibank service, which requires a minimum balance of RMB50,000, will be provided with a choice of a comprehensive range of services to manage their wealth. Products offered include savings, deposits, investments (including Premium Accounts, Structured Investment Accounts and QDII products) and insurance; as well as ATM / debit cards.

Customers can also conduct their banking at their convenience through the multiple electronic channels such as online banking, mobile banking, 24x7 phone banking and fax banking.

The outlet also features a Citigold Center, designed to provide leading wealth management services. The Citigold offering, which requires a minimum balance of RMB500,000, is distinguished by factors that include:

Dedicated relationship managers supported by a team of product specialists?
Personalized banking products and services
Access to award winning global research, market outlook, latest financial developments and dedicated information channels
Unique proprietary tools such as Citigold Financial Needs Analysis
Membership rewards and privileges

Citigold customers also benefit from Citi's global presence with worldwide Citigold VIP recognition, courtesy access to world wide Citigold centers, overseas account opening referral, overseas emergency cash up to USD10,000, overseas Citigold preferential FX rate and fee charge, worldwide toll-free home connection service hotline and Citigold International SOS Healthcare Services.

The Dong Da Jie sub-branch houses 31 retail banking professionals. It is located on No. 35, Zi Dong Lou Duan, Dong Da Jie, Chengdu, Sichuang Province, P. R. China.