OREANDA-NEWS. Toyo Tire & Rubber Co., Ltd. announces that Toyo Tire (Thailand) Co., Ltd., the company’s sales subsidiary in Thailand, actively have supported the Toyota One Make Race 2013 (sponsored by Toyota Motor Thailand Co., Ltd.) held in Thailand from July 20 as the exclusive supplier of Toyo Tires.

Toyota One Make Race is a series of races held mainly in Thailand by Toyota Motor Thailand that pits shared-spec vehicles against one another. In FY2013, six races are planned, beginning with Round 1 in Phuket, and one race to be held in Malaysia.

The featured race cars is the locally popular Toyota Vios and Toyota Yaris models, which is equipped with the Toyo Tires’ Proxes T1R tire (size: 195/50R15 82V).

The Toyota One Make Race has established itself as top event that includes a class for female drivers only as well as an entry class for well-known Thai celebrities. In 2012 the series attracted over 500,000 attendees in Thailand.

This year, TTT, which was established in April 2013, will be the exclusive supplier of tires used in the races and will provide full-scale support for this event, which is certain to boost the general public’s interest in and passion for cars.

Toyo Tires has positioned Thailand as an important strategic growth market in Southeast Asia. In April 2013 the company established TTT in an effort to boost sales of aftermarket passenger vehicle tires while also expanding sales of tires mounted onto new cars. Toyo Tires also established Toyo Rubber Chemical Products (Thailand) Limited in December 2011, which this year began sales of anti-vibration rubber for cars. Moreover, the company has established a new plant at the Amata Nakorn Industrial Estate in Thailand's Chonburi Prefecture, with plans to begin supply of CV joint boots used for the drive shaft joint in cars from spring of 2014.