OREANDA-NEWS. Jet Airways' JetPrivilege, India's largest frequent flyer programme, has entered into a partnership with Louis Philippe, a retail brand established in the fashion apparel category for gentleman. With this partnership, JetPrivilege members will enjoy an exciting new opportunity to get rewarded with JPMiles in the ever expanding retail category.

JetPrivilege members will be rewarded with 12 JPMiles for every INR 100 spent on purchases made at exclusive Louis Philippe stores across India.

JetPrivilege members will experience Louis Philippe's tradition of impeccable gentlemen’s wear reflecting a distinctive lifestyle, at the latter’s outlets and at the same time be rewarded with JPMiles. Thus, the airline's much awarded JetPrivilege programme is able to offer unmatched opportunities for its members with each new partnership.

According to Mr. Sudheer Raghavan, Chief Commercial Officer, Jet Airways, "Guest delight is at the core of Jet Airways’ strategy to offer better value creation for its JetPrivilege members. It has been our constant endeavor to enable our JetPrivilege members to enjoy exclusive offers in the retail space. We are delighted to bring you the elite lifestyle brand Louis Philippe. Through this association our esteemed JetPrivilege members can enjoy fine retail experience as well as earn JPMiles while they shop, making for an unmatched shopping experience.”

On the occasion Mr. Jacob John, Brand Head, Louis Philippe commented “The association with Jet Airways is a targeted approach in reaching out to segmented buyers. This program will help us add to our already strong Upper Crest loyalty program by attracting jet setters. We are confident that this partnership will bring two niche customer bases on a common platform.”