OREANDA-NEWS. Dentsu Inc. announced that Aegis Media, one of the two entities under the umbrella of its global operating unit Dentsu Aegis Network Ltd., has acquired TRIO Digital Integrated (hereinafter "TRIO"), one of the most successful full-service digital agencies in China.

TRIO is well known across China for its creativity in the digital space, having been named Campaign Asia-Pacific's Greater China Digital Agency of the Year and Independent Agency of the Year in 2012. The acquisition will see TRIO rebranded to Trio Isobar to become part of the Isobar1 China group, which already includes wwwins Isobar and OMP. With the addition of the new company, Isobar will become one of the largest digital marketing agency networks, with over 700 digital specialists in China.

The impact of this transaction on Dentsu's consolidated financial results for the fiscal year ending March 31, 2014 is expected to be minimal.