OREANDA-NEWS. Southwest Airlines (NYSE: LUV) launched new flights this weekend in three cities that join the carrier's network through previously established service by wholly owned subsidiary AirTran Airways.  The new routes complete a plan to bring Southwest Airlines service to all domestic cities in the Company's network by year's end, as the integration of Southwest and AirTran approaches its final phases. "It is exciting for us to offer Southwest service in these markets," said Southwest Airlines Chairman, President, & CEO Gary Kelly.  "We plan to further the extraordinary service that AirTran has offered these cities with our traditional low-cost, Fun-LUVing Southwest style."

As of November 3, 2013, Southwest Airlines Offers New Nonstop Service between:

Pensacola and Nashville and Houston (Hobby)
Richmond and Orlando
Memphis and Baltimore, Houston (Hobby), Orlando, Chicago (Midway), and Tampa Bay
AirTran will continue service between Atlanta and Richmond International Airport, with four daily nonstop departures.  Southwest Airlines anticipates a full conversion in Richmond in the second half of 2014. To celebrate this new service, Southwest is offering a sale on flights in these markets.  Richmond and Pensacola sale fares must be purchased by November 11, 2013, for travel every day except Fridays and Sundays January 6, 2014, through February 26, 2014.  Richmond and Pensacola fares must be purchased 21 days in advance.  Memphis nonstop flights starting as low as USD 50 one-way to select destinations must be purchased by November 6, 2013, for travel every day except Fridays and Sundays December 4, 2013, through February 26, 2014.