OREANDA-NEWS. November 18, 2013. Norilsk Nickel gets the honorable fifth rating among The most esteemed 2013 Russian brands, leaving behind the lions of the national economy Sberbank, TNK and Lukoil.

This year leader is Gazprom followed by cellular giants MTS, Beeline and Megaphone. Generally speaking, the most esteemed are representatives of 13 branches.

Interbrand agency - a world leader in creation, management and evaluation of brands -  is the promoter of the rating. Launched in 2000, the agency makes public the Most esteemed world brands rating widely known in the field, as well as similar national ratings in different countries.  To become a candidate for the rating, each brand meets various requirements: it must be “made in Russia”, have always positive annual finance results, whereas the finance and marketing data must be widely open and complete.  

According to rating managers, the “business for business” companies play the most important role in the foment of the national economy and greatly influence the life of Russian citizens. In a joint effort with the companies whose clients are ultimate consumers, they contribute essentially for the national GDP growth. Mostly due to their effort, Russia was less affected by the world financial crisis.

The information on ratings is presented at  BestRussianBrands.ru and interbrand.com.