OREANDA-NEWS. Exclusively for visitors to the Consumer Electronics Show (CES, January 7 - 10, 2014) Mercedes-Benz is taking an unconventional approach to showing the new C-Class: An augmented reality app brings the car to life on the show stand, providing visitors with a digital preview of the vehicle prior to its world premiere at the Detroit Motor Show. (C-Class: Fuel consumption combined cycle: 5,8-4,0 l/100km, CO2 emissions, combined: 135-103 g/km, energy efficiency class: B-A+.)

The CES is the world's most renowned and foremost show for entertainment electronics. Starting tomorrow in the North Hall, Mercedes-Benz will provide the fascinated industry audience with a comprehensive insight into current development projects and innovative technologies.

"Everyone is talking about autonomous driving functions - we already have them in series production. Many people want to use the latest communications capabilities in their car - for us, this has long been reality with 'digital drive style', be it with COMAND Online or via the Digital DriveStyle app," says Prof. Dr. Thomas Weber, Management Board Member of Daimler AG responsible for Group Research and Mercedes-Benz Cars Development. "Mercedes-Benz vehicles offer the highest possible levels of safety with maximum comfort. They are intelligently connected and well on the way to becoming digital, automotive companions."