OREANDA-NEWS. BASF's global business unit Animal Nutrition launches its new campaign themed "We create chemistry". The campaign, which refers to BASF's corporate "We create chemistry" strategy, shows how the company addresses future challenges in livestock feeding: with efficient solutions for balanced growth. Quality, sustainability and partnerships are BASF's key ingredients for achieving efficiency gains for its customers. One example is its Natugrain (r) TS enzyme product, which improves feed conversion in poultry and swine. The product was recently approved by the European Commission for the use in fattening pigs confirming its efficacy and safety in use.

Producing enough meat, eggs, fish and milk for the growing world population: that's a major challenge in itself but even more so when you set product quality, saving resources and animal welfare as equally important goals. Dr. Alexandra Brand, who heads BASF's global Animal Nutrition business unit, said: "Simply producing more and more will not work. Therefore we need to produce more from less: with innovative and efficient feed solutions and the pursuit of balanced growth."

The newly launched campaign emphasizes how BASF Animal Nutrition will address these future challenges: By offering solutions that set highest quality standards and that contribute to a sustainable future - always listening to and working closely together with its customers. BASF has an outstanding reputation as quality leader in the animal nutrition market. The company is valued for its feed additives, helping to safeguard animal welfare and contributing to safer feed and food production. It furthermore centers its activities in close partnerships with customers and livestock producers around sustainable practices - BASF's organic acids, for example, help to avoid feed spoilage and waste. With SET - applied sustainabilityTM, which is BASF's customer specific sustainability program, the company collaboratively and systematically identifies optimization potential for environmental, economic and social improvement at all steps in feed and food production.