OREANDA-NEWS. Tata Power, India's largest integrated power utility, has always been committed to provide excellent customer service to its consumers in Mumbai. The company is a pioneer in the application of innovative and unique technologies. In line with this, Tata Power has replaced paper feedback forms by introducing automated feedback mechanism across all its centres. The objective of the initiative is to simplify the feedback process and enhance the consumer interface by creating a rich and meaningful experience for consumers.

The technology facilitates accurate control over feedback that is received at the respective centres. The feedback is collected real-time at a central server repository for generating effective analysis, resulting in reduction in response time for complaints received at customer relations centres (CRCs). Moreover, this feedback system is paperless and helps in saving 0.37 tonnes of CO2 emissions annually. The technology is cost-effective and integrated on a confidential platform.

Speaking on the occasion, Mr Padmanabhan, executive director, operations, Tata Power, said, “Tata Power has undertaken several innovative technological advancements to service its consumers and create consumer delight through their services and products. We firmly believe that consumer feedback helps us to maintain high standards of service and also ensures that our products and services match consumer requirements. Our endeavour is to set the highest standards of customer service in the country.”

Tata Power has launched modern call centres for consumers with multi-lingual customer portals in English, Hindi and Marathi, thus enabling an easy consumer connect with the company. The company has 25 CRCs across the city to service its increasing consumer base. The company targets to expand their number of CRCs to within 2km radius for more than 90 percent of the consumers. Technology innovation platforms, grievance escalation hierarchy systems and interactive energy calculator for saving energy are some additional facilities available to the consumers of Mumbai.