OREANDA-NEWS. February 13, 2014. CTC Media, Inc. (NASDAQ: CTCM) announces the structural changes aimed at further development and enhancement of CTC Media presence on the Internet and in digital media and related to coherent implementation of the Company’s strategy towards centralization and optimization of principal business processes.

CTC Media has formed a Transmedia Projects Department that will continue the development of digital and cross-platform programs and will produce various projects in Internet.

The department is headed by Alexey Pivovarov, who joined the CTC Media team in October 2013. The department is to be responsible for the following domains: transmedia content development, creation, promotion and monetization of online content, partner projects and new projects.

Alexey Pivovarov's team focuses on developing a framework for new cross-platform development projects of CTC Media, integration of television projects of the Company into digital media and an Internet and multimedia development strategy for business diversification. The department is to be supervised by Viacheslav Murugov, Chief Content Officer and Head of CTC Channel.

Yuliana Slashcheva, CTC Media's Chief Executive Officer: “Multiplatform content consumption is an important trend in media development, opening up new opportunities for scaling up the audience, promoting television brands and monetizing unique content. Creation of new development will allow integration of all digital and transmedia projects with TV business. CTC Media has become Russia's pioneer in cross-platform projects and continues active development of this area, which is one of our key strategic priorities.”