OREANDA-NEWS. HOYA Lens UK won the 'Optician Lens Product of the Year' with Hoyalux iD MyStyle V+ at a star studded award ceremony at the Hilton Hotel, Park Lane in London.

HOYA's premium individualised progressive lens was launched in September 2013, during Silmo in Paris and is the world's first progressive lens that balances the difference in prescription for the left and the right eye, which has been proven to lead to a visual imbalance, with its unique Binocular Harmonization Technology. This patented technology enables HOYA to create a progressive lens that truly improves binocular vision, ensuring perfect and effortless focusing, constant stability and excellent depth of vision for the wearer.

On top of that, each Hoyalux iD MyStyle V+ design is evaluated with the Binocular Eye Model, HOYA's patented binocular performance measurement programme, that guarantees the design is verified under real life circumstances before production.

Finally, thanks to visuReal portable and the new Hoya iDentifier, Hoyalux iD MyStyle V+ offers the highest degree of individualisation imaginable, providing split second clarity, and putting everything in instant focus for the wearer.

"Winning the Optician Award for Lens Product of the Year with our premium individualised progressive lens Hoyalux iD MyStyle V+ has been a fantastic achievement and is testament to HOYA's InnoVision research and design platform." Martin Batho, Managing Director, HOYA Lens UK.

HOYA BlueControl was also a finalist for Optician Lens Product of the Year. HOYA BlueControl is a coating that neutralises the blue light emitted by digital screens, preventing eye fatigue and eye strain. Additional benefits are the reduction of glare and enhanced contrast, keeping the eyes in better condition whilst offering more comfortable and relaxed vision and a more natural colour perception.