OREANDA-NEWS. GMCS (a subsidiary of MAYKOR) and Microsoft shared experience of customers in management of contact centers in the II Russian national case-conference “Operators' Loyalty Marketing & Big Data Management - Effective loyalty programs, management of customer experience and Big Data in telecommunications”.

The event was held in the end of last week within business program of “Sviaz - EXPOCOMM - 2014”.

Particularly, GMCS introduced a solution for contact centers based on Microsoft products that allows to provide a high level of customer service in the key fields and with any size of customer base. One of the customers is Yota.

Operators' Loyalty Marketing & Big Data Management is a unique event aimed at sharing knowledge and ideas of professionals in the field of management of the customer experience in telecom. The federal and regional operators shared experience of customer relationship management, innovation in loyalty programs and practices, implementation of IT solutions to ensure optimal financial return projects in the format of case studies, brainstorming-debates and talk shows.