OREANDA-NEWS. May 28, 2014. ICBC Beijing Branch has so far issued over 10 million credit cards, strengthening the leadership as the largest card issuer in Beijing.

As the leading brand in China’s financial market, ICBC credit card has provided diversified options for customers with an extensive range of products and applications. On March 30 of this year, ICBC credit card was selected as “No. 1 Credit Card Brand in China” by the Ministry of Industry and Information Technology, reflecting high customer satisfaction and reputation while maintaining its leadership in terms of issuance volume.

ICBC has issued over 40 types of credit cards in Beijing, covering a multiple fields and sectors. For example, co-branded air travel cards such as Multi-currency Credit Card, Global Travel Credit Card and Air China Credit Card; transport management related cards such as Peony Commuter Card and ETC Supplementary Card; and non-contact quick payment cards such as Cool Pass Card and Quick Buy Card are well received by consumers. Moreover, ICBC Beijing Branch is also dedicated to facilitate cardholders through consistent commitment to building “the No. 1 credit card brand in Beijing” and creating a friendly environment for the use of credit cards. Beijing Branch has been accelerating the development of bank card acquiring market in recent years and rapidly expanded the size of the acquiring market. Beijing Branch now has over 20,000 quality POS/MIS merchants, covering major merchants in consumption areas such as retail sales, hotel, insurance, hospital and air travel.

Beijing Branch has also continued to strengthen the comprehensive service of credit cards in addition to meeting cardholders’ needs. Beijing Branch has consistently highlighted the business concept of “all for cardholders” to provide “safe, convenient and flexible” services. For example, the Branch has actively promoted the application of chip cards to guard against fake cards and fake transactions and ensure the security of card usage. It has set up an extensive customer service network comprising VIP customer service center, outlets, self-service machine, POS terminals, telephone customer service center, online banking and mobile banking, providing convenience in card usage. Additionally, Beijing Branch is the first bank in China to charge interest only on the outstanding amount of overdue payment to minimize cardholders’ interest burden. Meanwhile, Beijing Branch also provides a variety of installment services based on “Easy Loan” business to enable more flexible usage of cards.

ICBC Beijing Branch gives all these achievements to the credit of the consistent trust by cardholders. To reward customers with all the support and loyalty, Beijing Branch will stage a variety of discount promotions to share the fruit of growth with its 10 million cardholders and the many merchants. The promotions will be launched through different channels.