OREANDA-NEWS. Aozora Bank, Ltd. announced reopening of its Shinjuku Branch, remodeled under Aozora's innovative design concept of an 'Urban Oasis Under an Aozora Sky'.

In order to focus further on providing asset management consultation services in a bright yet relaxed atmosphere, the new Shinjuku Branch has employed the design concept of an oasis in the city, created with the intention of enhancing comfort and privacy for customers.

Furthermore, the Bank has been promoting its 'Brilliant 60's' retail branding strategy, focused on Japan's senior generation, particularly people in their sixties, who are an extremely active group of people keen to broaden their worlds and knowledge base. The Bank's message to this segment is 'Together with the Brilliant 60s'.

Aozora Bank's Shinjuku Branch has been working hard for over 40 years to serve the Bank's retail customers. Bank will continue to do our best to offer a wide variety of financial services that meet our customers' needs while attracting as many new customers as possible.