OREANDA-NEWS. Dentsu Inc. announced today that Dentsu Group companies were awarded a total of thirty-four Lions (the Titanium Grand Prix for "Sound of Honda / Ayrton Senna 1989" as well as eleven Gold, nine Silver, twelve Bronze and an Innovation Lion) in thirteen categories at the 61st Cannes Lions International Festival of Creativity (Cannes Lions 2014) held from June 15 to 21 in Cannes, France.

This year the festival recorded 37,427 entries from a record ninety-seven countries and territories for awards across seventeen categories: Branded Content & Entertainment, Creative Effectiveness, Cyber, Design, Direct, Film Craft, Film, Innovation, Media, Mobile, Outdoor, PR, Press, Promo & Activation, Radio, Titanium and Integrated, and the new Product Design category.

Dentsu was also named the runner-up in the Agency of the Year contest, and the Dentsu Group accrued the third-highest number of points in the APAC Regional Network of the Year contest. In addition, Dentsu Group companies were credited as the Media Agency for a further twenty-seven Lions (two Gold, six Silver and nineteen Bronze).

In the Young Lions Competitions (Print, PR, Media, Cyber, Design, Film and Young Marketers categories), the Dentsu duo who participated in the Print category garnered a Gold Lion.