26.06.2014, 00:37
Pertamina Lubricants Aims to Be Top-15 Lubricant Companies in World
OREANDA-NEWS. June 26, 2014. PT Pertamina Lubricants, subsidiary of PT Pertamina, aims to be among 15 largest lubricant producers in the world in 2018 by strengthening domination in the domestic market and expansion abroad.
Pertamina Lubricants Operation Director Andria Nusa said that currently, Pertamina dominated 60 percent of the domestic market. Compared to other countries, Pertamina Lubricants is the only company that was able to dominate more than 50 percent of market share. Besides, Pertamina Lubricants had been able to export to 24 countries in five continents.
“Domestic and overseas makers’ positive receptions to Pertamina Lubricants’ products are proof that the quality of our lubricants earn customers’ trust as one of the best in the world. Seeing this trend, we believe that next year, Pertamina Lubricants can enter into 20 largest lubricant companies in the world and then we’re optimistic that we can enter into top 15 companies in 2018,” Andria said.
Andria explained that to achieve that aspiration, Pertamina Lubricants aimed to have a total market share of 1.35 percent in the global market in 2015 and then jumped to 1.82 percent with the total sales of 1 million KL annually. This can be achieved by strengthening presence in the domestic market and increasing aggressiveness in expanding abroad. In 2013, Pertamina Lubricants’ market value reached US\\$1.3 billion.
To strengthen penetration in overseas markets, Pertamina will focus on the Chinese market, the mining sector in Australia, the shipping sector in Middle East and building strong global network. Special for penetrating the Indo-China market, Pertamina Lubricants will operate a new production plant in Thailand.
“The next step, Pertamina Lubricants will achieve sustainable market in Europe and build larger market network in the international shipping sector,” he revealed.
For that purpose, there are four pillars that become the foundation of Pertamina’s lubricant business which are strong commitment in maintaining the quality of products in line with customers’ demand, improvement in services for customers, cost efficiency to improve competitiveness through management of excellent distribution chain and security of supply.
Pertamina Lubricants Operation Director Andria Nusa said that currently, Pertamina dominated 60 percent of the domestic market. Compared to other countries, Pertamina Lubricants is the only company that was able to dominate more than 50 percent of market share. Besides, Pertamina Lubricants had been able to export to 24 countries in five continents.
“Domestic and overseas makers’ positive receptions to Pertamina Lubricants’ products are proof that the quality of our lubricants earn customers’ trust as one of the best in the world. Seeing this trend, we believe that next year, Pertamina Lubricants can enter into 20 largest lubricant companies in the world and then we’re optimistic that we can enter into top 15 companies in 2018,” Andria said.
Andria explained that to achieve that aspiration, Pertamina Lubricants aimed to have a total market share of 1.35 percent in the global market in 2015 and then jumped to 1.82 percent with the total sales of 1 million KL annually. This can be achieved by strengthening presence in the domestic market and increasing aggressiveness in expanding abroad. In 2013, Pertamina Lubricants’ market value reached US\\$1.3 billion.
To strengthen penetration in overseas markets, Pertamina will focus on the Chinese market, the mining sector in Australia, the shipping sector in Middle East and building strong global network. Special for penetrating the Indo-China market, Pertamina Lubricants will operate a new production plant in Thailand.
“The next step, Pertamina Lubricants will achieve sustainable market in Europe and build larger market network in the international shipping sector,” he revealed.
For that purpose, there are four pillars that become the foundation of Pertamina’s lubricant business which are strong commitment in maintaining the quality of products in line with customers’ demand, improvement in services for customers, cost efficiency to improve competitiveness through management of excellent distribution chain and security of supply.
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