OREANDA-NEWS. August 13, 2014. Hartsfield-Jackson Atlanta International Airport and PEOPLExpress celebrated the return of PEOPLExpress to Atlanta with a water cannon salute and a ribbon cutting ceremony today. PEOPLExpress will provide daily low-fare service between Hartsfield-Jackson and Newport News/Williamsburg International Airport (Virginia).

“Providing excellent customer service and more options to travelers is a top priority,” said Hartsfield-Jackson General Manager Miguel Southwell. “We are pleased to welcome back PEOPLExpress to Atlanta and to provide yet another destination served by the world’s busiest and most efficient airport.”

Starting today, PEOPLExpress will operate a daily service, arriving from Newport News at 11:50 a.m. and departing Atlanta at 12:50 p.m. Introductory fares start at USD79 each way. Newport News is the gateway to some of the nation’s most historic sites, including Williamsburg, Yorktown and Jamestown, along with easy access to Tidewater’s military bases.

“Atlanta was an important destination for the original PEOPLExpress in the 1980s and we’re delighted to return with the same great low fares and convenient non-stop service,” said Jeff Erickson, a long-time airline executive leading the start-up. “People have been very receptive and supportive of our service. From the very beginning, PEOPLExpress was designed to provide a fun, creative and innovative approach to air travel to dispel the myth that low air fares have to mean low service or an impersonal experience. PEOPLExpress is restoring the concepts of respect, value and excitement to the air travel experience. It's time to Fly Smart!™”

PEOPLExpress has developed a low-cost, a la carte service model that enables customers to create a customized travel product reflecting their individual wishes and budgets. Customers can choose to fly at an ultra-low price with friendly and attentive service but minimal frills or they can opt to purchase extras they want to make their trip more enjoyable, such as priority boarding, pre-assigned seating or an upgrade to a Living Large™ seat with more personal space.