OREANDA-NEWS. Mercedes-Benz has easily the most active fans, with more than 12 million interactions on Facebook in the second quarter of 2014. A recent study by Social Bakers, the best-known market research company for the social networks, also shows that with just under two million new fans, the Stuttgart-based premium brand is also among the top 4 automobile brands with respect to growth.

As a result the fan community exceeded the 15 million mark in July. A new key indicator used by Social Bakers, namely interactions per 1000 fans, gives Mercedes-Benz an outstanding second place among automobile brands with a figure of 896. The fact that Mercedes-Benz is always prepared to take new approaches on the social web is also demonstrated by the #PlaceToBW campaign planned together with the state of Baden-Wurttemberg and Tourismus Marketing GmbH Baden-Wurttemberg. From 22 August 2014, bloggers and photographers will start off on an extended road trip through Baden-Wurttemberg in vehicles from Mercedes-Benz, and report on the region's places of interest.

In the recent study by Social Bakers, Mercedes-Benz takes second place in the ranking for the period April to July 2014 which compares all brands worldwide in terms of interaction with their Facebook fans. Only the fans of the American TV station Discovery posted more Likes, Shares and comments. For the first time Social Bakers has introduced a new key indicator. The activities of large and small fan communities can now be directly compared with "Interactions per 1000 fans". With second place, Mercedes-Benz impressively demonstrates that its large Facebook community intensively comments on the content presented.

With the 15 millionth Facebook fan, Mercedes-Benz celebrated an impressive milestone in its longstanding presence on the social web in July 2014. To mark this achievement the German artist Thitz has created an exclusive work of art based on paper bags from all over the world which were sent in beforehand by fans. The community were able to join in and follow the creative process on the network.

Also in July 2014, the Mercedes-Benz Instagram channel reached the one million followers mark. This photo platform is operated by photographers and automobile bloggers on behalf of Mercedes-Benz. The principle of "from (professional) fans for fans" is recognised and accepted by the community: each month the Mercedes-Benz Instagram account registers around five million interactions. To mark the one million milestone, the young Indian multimedia and video artist Amshu Chukki is creating a work for the fans. Photos of the "making of" and the finished work of art will be presented to the public at this year's St. Moritz Art Masters taking place from 22 to 31 August, and on the global Mercedes-Benz social media channels.