OREANDA-NEWS. August 27, 2014. Greg Stahl, president of Bob Johnson Chevrolet in Rochester, N.Y., has a pleasant problem. He cannot keep the Equinox compact SUV in stock.

While this could be true for any hot new car or truck, the Equinox is in its fifth year of production.

With sales rising every year since introduction in 2009 as a 2010 model, the Equinox joins those rare vehicles – think Toyota Camry and Honda Accord – that report sustained sales month after month and year after year.

“What gives a vehicle staying power is trust,” said Jessica Caldwell, an analyst with the car-shopping website Edmunds.com. “Vehicles that are top sellers despite their age are nameplates that car shoppers can trust to have good quality, durability and reliability. They aren't designed with the latest fad in mind – they are vehicles that are tested over time and have proven to be good products.”

More than 25,300 new customers took delivery of a new Equinox in July, a 37-percent surge in year-over-year sales that is helping fuel a fifth straight year of record sales.