OREANDA-NEWS. September 15, 2014. Mazda Motor Corporation began taking pre-orders today for the all-new Mazda Demio (known overseas as Mazda2) at Mazda, Mazda Anfini and Mazda Autozam dealers throughout Japan.

The manufacturer's suggested retail prices range from 1,350,000 yen to 2,192,400 yen (including taxes) and the company expects to sell 5,000 units per month in Japan. Sales are scheduled to begin on September 26 for the gasoline engine front-wheel drive (FWD) model, and on October 23 for the diesel engine FWD model. The all-wheel drive model will go on sale in December 2014.

Following the Mazda CX-5, Mazda Atenza (Mazda6) and Mazda Axela (Mazda3), the all-new Mazda Demio compact is the fourth model in Mazda's line-up of new-generation vehicles that adopt the full range of SKYACTIV TECHNOLOGY and KODO-Soul of Motion design language.
 
The all-new Demio was developed to challenge the commonly accepted idea that the value of a car is proportionate to its size. The compact class is the highest-volume segment in the Japanese market, and by offering SKYACTIV TECHNOLOGY*1, including the option of a clean diesel engine, and the KODO design theme in its all-new Demio, Mazda is aiming to offer driving pleasure and outstanding environmental and safety performance to as many customers as possible. Mazda strove for the highest level of quality in every area; from the ideal driving position and pedal layout and safety-first Human Machine Interface (HMI), to the refined, high-quality interior and exterior design and Jinba-Ittai dynamic performance. Mazda's design philosophy and innovative technologies that have been consistently cultivated throughout the development of its new-generation models starting with the CX-5 are all condensed into the compact body of the all-new Mazda Demio.