OREANDA-NEWS. AB InBev also announced third-year progress toward meeting its six Global Responsible Drinking Goals by the end of 2014. Progress toward the goals will be independently audited at the end of this year, and final results will be reported in early 2015. Year-end 2013 results show that AB InBev has already achieved four of its six goals:
- Reached almost 340 million adults across the globe with programs that help parents talk with children about underage drinking, exceeding the goal of reaching at least 100 million adults.
- Provided identification-checking materials to 1.2 million bars and other retailers across the globe, going beyond the target of 500,000.
- Trained 390,000 servers and sellers of alcohol across the globe - including bartenders, waiters and grocery store clerks - on responsible beverage sales. AB InBev aims to train a total of at least 1 million people through a mix of both online and face-to-face training.
- Reached more than 1 billion legal-age consumers across the globe to educate them about the importance of using a designated driver or safe ride home, exceeding the target of reaching at least 500 million consumers.

Invested more than 238 million USD in responsible drinking advertising and programs, getting closer to the goal to invest at least 300 million USD.

Made the celebration of Global Be(er) Responsible Day an annual event that expands impact each year through education, projects and partnerships.