OREANDA-NEWS. Tele2, an alternative mobile operator, has launched a new stage of an advertising campaign as a part of the "Honesty" concept. Tele2 kicked off its new concept in April 2014. Young musicians once again use ironic songs as a weapon against deceit.

A new ad video shows musicians that are already well known to many. They speak out against wordy and intricate descriptions of tariffs, clauses and extra conditions. Main heroes of the video stick to the following truth: "There is no way to cut on expenses when hidden conditions are concealed behind an asterix." Rules for providing mobile services are always described in a simple and easy-to-understand way. That is why clients pay only for the services they have picked out themselves.

At this stage of an advertising campaign, music band members come out in a new image - now every musician has his own unique style. The ads no longer imitate a manner of an amateur shooting and the video looks even more dynamic and interesting.

Materials of the advertising campaign's new flight already appeared on TV, radio, Internet and outdoor advertising in all Tele2-penetrated regions on October 15.