OREANDA-NEWS. In December, a new look British Airways Business Life in-flight magazine will launch, followed in the new year by a new online content hub, social engagement programme and business destination video, produced by content marketing agency, Cedar.

The new Business Life magazine will look forward at trends and innovation under the heading 'Where Next?' It will aim to help savvy business flyers stay ahead of topics that matter to them, such as business trends, talent, technology and the latest happenings in global business hubs.

With over 628k readers an issue, Business Life magazine is already one of the biggest business-dedicated titles in the Europe, and the only one delivered in-flight by an airline. The development of Business Life will also open up new opportunities for partners and advertisers to reach this affluent audience through BA Media, British Airways' industry-leading media sales arm.

New contributors include venture capitalist Julie Meyer, entrepreneurship expert Vikas Shah and trend-watching's David Mattin. Tech futureologist and BBC presenter Ben Hammersley will also be contributing to the magazine.

The in-flight entertainment, provided by Spafax, will also be updated to include: The Bottom Line, an insight into business from the people at the top hosted by Evan Davis; In Business, focusing on the world of work from vast corporations to modest volunteers, and podcasts from The Financial Times and The Economist.

Abigail Comber, British Airways' head of global marketing, said: "British Airways' business travellers want to make the most of their time when they fly. It's a great opportunity to catch up on work or reading undisturbed, so we're in the perfect position to add value to these customers' journey by bringing them relevant and engaging business stories, from expert journalists. We're sure it will prove very popular."