OREANDA-NEWS. Vipera Plc announces significant enhancements to Mashreq Bank's "Snapp" mobile channel, passes 100,000 active users

 December 08 2014 - London:Vipera Plc, a provider of mobile financial services and digital customer engagement solutions, today announced an upgrade of its mobile banking application for the leading UAE financial institution, Mashreq Bank. Vipera's proprietary mobile platform, Motif, has been at the core of Mashreq's digital strategy, offering mobile banking and payment services in the UAE, Egypt and Qatar, since 2008. The latest release of this application now includes:

 •  Real time in-App Alerts for the Mashreq Bank Mobile Application

•  ATM cardless cash withdrawal

•  Peer to peer money transfer

•  Personal finance management

Mashreq Bank has seen substantial growth in both app downloads and active usage with now more than 100.000 customers enjoying mobile banking access.

"Our relationship with Mashreq Bank is highly valued," commented CEO Marco Casartelli, "and it is great to see the pick-up in usage of the mobile app following the latest release. The bank already understands and fulfils the opportunity for innovation that the Motif platform brings to them."

"Vipera is a trusted partner for us and have helped us fulfill our innovation agenda very successfully as we continue to strive to provide the best digital banking experience in the market, a market that is fast moving and one which in combination with Vipera we are well positioned. In the digital space Mashreq Bank leads the way, and with various plans underway, we will continue the momentum" says Mr. Aref Al Ramli, VP, Head of Electronic Banking & Innovation/E-Commerce

About Vipera

Vipera Plc (AIM:VIP), a cutting edge Mobile Financial Services and Digital Customer Engagement Solutions provider, serves financial institutions worldwide with differentiated mobile banking, card management and customer engagement capabilities based around its proprietary multipurpose platform, Motif. Headquartered in London and Milan, Vipera supports millions of end user financial applications for its top tier bank customers worldwide.

About Mashreq

Mashreq has provided banking and financial services to millions of customers and businesses since 1967, is one of UAE's leading financial institutions with a growing retail presence in the region including Egypt, Qatar, Kuwait and Bahrain.

Mashreq is invariably among the highest performing banks in the Region. Its financial performance reflects on its commitment to continue leading the UAE banking industry.

Mashreq's branch network extends across the UAE with one in every two households in the UAE as account holders.

Mashreq PAYPORT, the first fully EMV-compliant mobile Point of Sale solution in the UAE, won the award for 'The Best Use of Innovative Technology' in the Middle East & Africa at the MasterCard Innovation Forum 2014, held recently in Singapore.

This is the second honour for Mashreq PAYPORT within a year of its launch. PAYPORT was adjudged the 'The Best mPayment Innovation' at the annual Smart Card & Payments Awards, Middle East 2014, earlier this year. This latest recognition re-affirms Mashreq PAYPORT's status as the defining standard for mobile payment solutions in the region.