OREANDA-NEWS. December 30, 2014. Irina Sukhova, FBK Vice-President for corporate development, took part in the VII Annual Forum of People Investor-2014: Sustainable development in unstable economy – utopia or reality?. The Forum named the winners in 5 categories: Human Resource Management, Building Relationship with Partners and Clients, Local Community Development, Ecological Efficiency, the Personnel Health.

Irina Sukhova was member of the jury in the section of Building Relationship with Partners and Clients.

“In 2014 the winners were the companies that are not only leading in their market sectors but also pay particular attention to the development of “human capital”. And there are reasons to believe that the first is connected with the second: their success in business is the consequence of their being focused on the development of intangible resources”, noted FBK Vice-President for corporate development.

According to Irina Sukhova, the promotion of a number of best practices of socially responsible businesses over a period of years allowed us to form a wide range of companies in Russia whose key factor of successful work is the intangible assets — professionalism and motivation of employees, accumulated knowledge, reliable partnerships, social standing. That helps improve their competitiveness and transparency, creates conditions for their sustainable development in the situation of unstable economy.

The People Investor Project by the Association of Russian Managers (АRM) has been under the implementation since 2008. Its goal is to find and disseminate the best and innovative practices of socially responsible businesses in order to improve the transparency and competitiveness of Russian companies.