OREANDA-NEWS. Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of its seventh hypermarket in Novosibirsk.

The new store is a Lenta standard format hypermarket located at 4/14 Berdskoye Highway, Novosibirsk. The store has a total area of 12,100 sq.m, with 7,018 sq.m. of selling space and is open 24 hours a day, seven days a week. A broad product assortment of approximately 27,000 SKUs has been selected specifically for residents of Novosibirsk and includes Lenta's private label and federal product ranges alongside local produce. The store has 540 parking spaces and 41 cash registers. The property is owned by Lenta.

Jan Dunning, Chief Executive Officer of Lenta, said:

"The opening of our seventh store in Novosibirsk reflects the importance of Siberia for the growth of our business and of Novosibirsk, the region's largest city. We opened our first hypermarket in Novosibirsk in 2006 and have steadily opened more stores since then, including two new hypermarkets in the city during 2014.

We are convinced the popularity of Lenta's offering in the region is due to our unique formula which combines 24/7 access with a broad assortment of quality goods at attractive prices. Lenta remains committed to working with local suppliers to bring our customers the products they want while contributing to the development of the regional economy."

This latest opening in Novosibirsk is Lenta's 30th hypermarket opening in 2014 and brings the total number of Lenta stores to 107 hypermarkets in 60 cities across Russia and 24 supermarkets in the Moscow region.