OREANDA-NEWS. Imagination Technologies (IMG.L) reports that an impressively broad range of products at the recent International CES 2015 incorporated one or more of its  technologies, reflecting a growing recognition of Imagination's leadership capabilities helping to drive industry trends such as higher quality graphics, audio and video; high-performance and highly-efficient processing; and on-chip connectivity. Imagination's technologies were at the heart of products ranging from the most embedded smart devices for automation and control to the latest high-resolution entertainment products (listed in part below), and featured in notable SoC launches at the show from Actions and RockChip.

Says Tony King-Smith, EVP marketing at Imagination: "It's been a great start to the year for us. At CES 2015 we saw more 'smart' and connected products than ever before using our technologies, including a number of new IoT and wearable products as these segments begin to ramp volume. In home entertainment, CES confirmed there is an overall move toward studio-quality audio and video, migration  of 4K TV to mainstream, and growing interest in 8K, along with the re-emergence of OLED as a potential volume TV display technology. These trends all point to the growing demand for Imagination's scalable technologies and customizable platforms that enable differentiated products as well as feature and performance leadership."

Products powered by Imagination's IP (intellectual property) cores at CES included the latest devices in Imagination's core markets including smartphones, tablets and TVs, and a wide range of smarter connected consumer devices incorporating Imagination's technologies for communications across both connectivity and broadcast, wireless audio, automotive and intelligent vision. An increasing number of products also combine multiple Imagination IP technologies including including PowerVR multimedia, MIPS CPUs, Ensigma connectivity, Caskeid audio, HelloSoft VoIP, and FlowCloud device-to-cloud technologies.

Entertainment is better with Imagination
On display at CES were some of the latest TVs with PowerVR technology. Imagination demonstrated next-generation 4K user interfaces on an LG smart TV. In addition Imagination featured up to four HD streams being manipulated using advanced graphics effects to deliver an outstanding user experience thanks to combining PowerVR VPU and GPU capabilities on the Intel-based Google Nexus Player. Also on display were a new TV from S2-Tek that uses a demodulator chip for DVB-T2 and DVB-S2 based on the Ensigma Explorer RPU and a soon-to-be-released OTT streaming device that features a Toshiba chip with PowerVR graphics and video as well as Ensigma Wi-Fi 802.11ac 2x2 connectivity. Imagination's PowerVR GPU technology was also featured in a number of new TV models from LG announced at the show.

During the show, Google announced that it is working to reimagine the living room alongside an ecosystem of TV partners, highlighting Imagination as key participant in its Android TV initiatives.

The latest smartphones, tablets and smartwatches have Imagination

Many of the latest smartphones and tablets announced at the show make use of Imagination's high-performance, highly efficient PowerVR graphics and video technologies. Products with PowerVR video included the Acer Iconia One 7 B1-750; E-Fun Nextbook 8"; FuHu DreamTab; HP Stream 8; Huawei Honor 6 Plus and Ascend P7 flagship phones; Lenovo Yoga Tablet 2 10" (1051F), 8" (830F) and Pro 13" (1380F); Ramos i9s; SurfTab xintron i 7.0 and more.

Products with PowerVR GPUs included the ASUS Fonepad 7 (FE171CG), MeMo Pad 7 (ME572CL), and Zenfone 2; the extremely thin Dell Venue 8 7000 Series tablet - which won the prestigious 2015 CES "Best of Innovation" award; Lenovo P90 phone; KD Kurio Tab (Kurio Xtrem); Illumination Minion Pad and Tectoy Disney Frozen Tablet among others. In addition, the Nokia N1 tablet was made available for pre-orders during the show, selling 20,000 units in just four minutes, as reported by Nokia on its Weibo social media channel, with around half a million others wanting to buy.

Imagination's customers also unveiled new chipsets with PowerVR Rogue GPUs for tablets and beyond, including the new Falcon Series ATM9009 from Actions Semiconductor, a 64-bit quad-core solution for high-end Android tablets and OTT set-top boxes; and the RK3368 from RockChip, a 64-bit octa-core SoC for tablets and 4K UHD media players.

New smartwatches featuring Imagination's IP included the Motorola Moto360 smartwatch which features a PowerVR GPU, and new MIPS-based smartwatches including the GEAK Watch 2 and a new smartwatch from iPPea.