OREANDA-NEWS. "AvtoVAZ is one of the last car manufacturers, which have to report about an increase in prices. We had hoped that the situation in the Russian economy will recover quickly enough, but unfortunately that did not happen”, - says the president of AvtoVAZ, Bo Andersson. - Despite the fact that one of the main reasons for the increase in prices for Lada was the rise of the dollar and the euro, Lada cars are still competitive in comparison with imported cars. Localization level of Lada is 81%, and we continue to work to improve the ruble component. "

As noted, the increase in the price of the car Lada Granta, sales leader of the Russian market, will be the most insignificant because AvtoVAZ is interested in maintaining the advanced position of the model. Thus, the base price of sedan Lada Granta increased by 5.8% and now it is 311,600 rubles, liftback - by 5.4% to 332,800 rubles. Model Lada Kalina hatchback from January 15th will cost from 361,300 rubles (+ 8.3%), in the wagon body - from 389,400 rubles (+ 9%). The new base price of the flagship Lada Priora is 420 thousand (for the sedan version), which is more by 8.8% than before. The three-door SUV Lada 4x4 rose by 7.6% - its new price list will be equal to 395,000 rubles. And most of all increased the price of the model Lada Largus - by 12.9% for the van version (from 417 rubles) and by 10.4% for the wagon version (from 444 thousand rubles).

The high level of localization gave AvtoVAZ the opportunity not to raise prices in the second half of 2014. Previous price increases for the whole range of Lada was in March of 2014 (in average in the model range by 2.8%)