OREANDA-NEWS. Car sales in Russia in 2015 will be reduced by 25-35% and they will be from 1 million 520,000 to 1 million 750 thousand cars. Optimistic and pessimistic forecasts were announced by the Director of Corporate Finance audit company PwC, Sergey Litvinenko.

Among the factors, influencing the sales, he called geopolitical situation, oil prices, exchange rate, the situation on the car loan market and the level of state car market. According to Mr.Litvinenko, we should expect that the Russian market will leave one or two automotive brands, as the share of sales in Russia of some automakers is extremely small. Moreover, some companies don’t have local productions at all, or low level of localization.

The expert also noted that the driver of the market is preferential car loans, but the result of the program is expected within six months. "The main question is not about the allocated subsidies by the state, but rather how much time it will take to sell these cars”, - says Mr.Litvinenko. According to him, the program is, first of all, aimed at the stimulating of the mass segment, which suffered the most - the price limit of 1 million Rubles explains it. According to forecasts of PWC, the recovery of sales at the level of 2012 should be expected no earlier than in five years, writes AutoNews.ru.

There are also more pessimistic forecasts. "We expect a decline in sales of 40%”, - said General Director of "Rolf", Tatiana Lukovetskaya. According to her, in April it will come the "moment of truth": car dealers will sell the stock at the old prices. However, Mrs.Lukovetskaya believes that in a situation where we have to deal with a lot of uncertainty, it is difficult to give any predictions. In her opinion, the flexibility in approach to pricing as well as in the formation of the dealer portfolio will help the automobile dealers in the current situation. Among the promising areas it was named sales of cars with mileage, multi-service leasing schemes, as well as providing additional guarantees, including those for used cars.