OREANDA-NEWS. Luxury British car brand Aston Martin Lagonda is confidently looking to the future at the 16th Shanghai International Automobile Industry Exhibition, with CEO Dr Andy Palmer leading the company into an exciting new era reaching far into the next decade. For the first time in China the innovative DBX Concept and exclusive Lagonda Taraf were unveiled, spearheading Aston Martin’s display at the show.

The display of handcrafted luxury sports cars in Shanghai defines the way ahead for Aston Martin and its commitment to the market in China, with each model on display representing a distinctive and differentiated story for Chinese customers

The DBX Concept signals a key change in vision as the brand embarks on a new chapter of change and growth.

“With its unique fusion of high luxury and advanced technology along with its day-to-day practicality, the DBX Concept is a piece of fresh, bold thinking about how the high luxury GT sector may evolve,” said Dr Andy Palmer, CEO of Aston Martin. “It is our first all-electric, all-wheel drive car, showcasing the brand’s world-class engineering and design capabilities, and we believe this type of product will be particularly appealing to customers in China.”