OREANDA-NEWS. Following extensive market research, BASF has identified the most influential cultural drivers set to impact the beauty trends in 2016 and beyond. The company will address its findings at this year's MakeUp in Paris trade show from June 18 to 19 at the Carrousel du Louvre - introducing tailored products and solutions that help manufacturers of decorative cosmetics leverage the opportunities these trends bring with them.

"We have been keeping a close eye on regional and global developments, as well as the latest fashion shows, so we can help our customers create products and brand experiences that will really resonate with consumers," said Valerie Pian-Parison, Marketing Manager at BASF Personal Care Europe.

Celebrating a sense of timeless beauty, the "Ancient Wisdom" trend from BASF's "Color Trends 2016" - a collection of effect pigments and formulations - is based on the ancient world's ideals of beauty. It also calls for aesthetics inspired by the Renaissance and Romantic eras, which were reflected in the spring fashion shows - with illuminated cheeks, gold leaf accents and bronze glows. In 2016, gold shades will play a key role. In response to this, BASF has expanded its portfolio of gold pearls to include Chione(tm) Celestial Gold - a new generation of gold synthetic mica. It helps create a pure, white shade of gold and a shimmering glow and shine in various cosmetics.

Meanwhile, BASF's "Color Trends 2017" anticipate that metallic shades of gold will continue to be extremely relevant - but with the focus shifting to bronze, platinum, and champagne. In an exclusive preview of the coming effect pigment collection, BASF is also unveiling a selection of colors inspired by the jazzy hues found in nature: "ALIVE" features saturated, intense colors such as luscious greens, bold blues, and popping pinks reminiscent of juicy berries and vibrant fruits.