Tires.jpgOREANDA-NEWS. The tire market is expected to decrease by 20% in 2015, mainly because of its high dependence on the volume of new car sales. This forecast is made by  GfK marketing company after the analysis of retail sales in the cities with over 500,000 population  in several Russian regions.

In fact, the decline in the tire market began in 2014 –then the sales decrease was 17.5% in terms of numbers or 15.2% in terms of money compared with 2013. In 2011 and 2012 market, on the contrary, was growing rapidly; in 2013 the result remained stable. 

The main reason for the market decline is the decrease in demand for new vehicles. According to GfK forecast, the market of summer tires will stagnate less than the winter tire market, as the sales of winter tires depend on the new car sales directly.

The situation in the tire market is determined now not by the concentration of retail outlets but competition from online retailers. In 2014, the volume of tires sold via the Internet increased to 25% and, according to GfK estimation, it is not the limit. The share of online sales will continue to grow.

Moreover, in 2015, analysts expect the downturn in the aftermarket due to decline in sales of new vehicles and general economic situation in the country. Last year there was recession in demand for products such as automotive lamps, batteries and windscreen wipers. Spark plugs were affected the most – in 2014 their sales reduced by 22% against 2013 or by 19.9% in terms of money.