OREANDA-NEWS. Walker Greenbank PLC (AIM: WGB), the luxury interior furnishings group whose brands include Sanderson, Morris & Co., Harlequin, Zoffany, Scion and Anthology, is pleased to announce that its Sanderson brand has collaborated with consumer electronics manufacturer Pure to produce designer digital radios featuring Sanderson prints.

The Pure Evoke digital radios, which are being launched in store and online today, are available in Sanderson's Chelsea and Dandelion Clocks designs, two of the brand's most iconic and successful designs.

Chelsea, which was originally designed in the 1950s, is one of Sanderson's classic floral prints. The retro Dandelion Clocks was designed in 2008 and is one of Sanderson's biggest-ever selling designs.

The Sanderson Pure radios are available exclusively through John Lewis and online from Pure. Further details will be available at Pure's website at this link: http://www.pure.com/digital-radio.

Nick Hucker, Pure's Senior Director of Global Marketing, said: "Sanderson is a fantastic addition to our designer digital radio range. Both brands pride themselves on their British heritage and quality so this partnership is a perfect fit and we think our customers will really love both design options."

John Sach, Walker Greenbank's Chief Executive, commented: "This is an excellent collaboration which brings our Sanderson brand together with the innovative consumer electronics brand Pure. This collaboration is another positive step in our licensing strategy which is taking the Company's designs into lifestyle products and helping to drive further consumer awareness of our brands."